3 August 2021

Supporting Partner

Supported by the Marketing Committee

Speakers:

James Irvine, General Manager (Commercial), Kai Tak Sports Park, Hong Kong

Lord Sebastian Coe, Former Olympian, Non-Executive Chairman at CSM and President of World Athletics

Sammie Milne, Senior Brand Partnerships Manager, Global Brand Partnerships, HSBC Hong Kong

Vicky Jones, Director, Red Consulting & Hong Kong Open

Moderator:

Lesley Murphy, Associate Director, Marketing APAC, CSM Sport and Entertainment

The Return of Live Events

The Tokyo 2021 Olympics is upon us - a landmark event for the Asia-Pacific region which has persevered despite numerous setbacks due to the pandemic. Whilst the Olympics will have to take place in a different guise, athletes will still push themselves to their limits, inspire audiences around the globe, and make history.

What is clear from the Games is that, despite the hunger for the re-emergence of live sporting events in the region, the road to “normal” is still a long one.  With a number of live events scheduled to return to Hong Kong and the wider region, rightsholders and brands will need to continue to reassess and evolve their approach for the foreseeable future.

Join us and industry experts to discuss learnings from the Olympic games as they are happening, views on developments and the future of the live events industry in Hong Kong and the wider region, and how brands and rightsholders can continue to commercialise despite the ongoing challenges that lie ahead.

Details on how to join will be sent via email by 5pm the day before the webinar.

About the speakers

James is a commercial executive with a proven track record of driving business outcomes by bringing together multidisciplinary teams and diverse projects toward a common goal. James is a passionate leader who has led teams to deliver stakeholders’ varied needs across events and venues.

Over twenty years, James has developed broad commercial acumen across the sporting and entertainment landscape. Built successful partnerships with major brands to deliver strong commercial outcomes across all aspects of programming, ticketing, marketing and communications for a number of world leading entities including Wembley National Stadium Ltd, The O2 Arena (London), 2011 Rugby World Cup (New Zealand), and ASM Global’s family of managed venues in Australia.

James is General Manager (Commercial) of Kai Tak Sports Park, the incredible Hong Kong infrastructure project due to open in late 2023. He has direct responsibility across event procurement (sport/non-sport), commercial rights, ticketing, and marketing/communications.

Lord Coe currently serves as President of World Athletics and Non-Executive Chairman of CSM Sport & Entertainment. As an athlete Lord Coe won Olympic gold medals in the 1500 meters in 1980 and 1984 and set 12 middle-distance world records. He went on to become Member of Parliament for Falmouth and Camborne and later chaired the London Organising Committee of the Olympic and Paralympic Games (LOCOG). Girls Centre Of Excellence Technical Director.

In 2004 Coe took over as Chairman of the London bid to host the 2012 Olympic and Paralympic Games. London was appointed as host city in July 2005 and Coe chaired LOCOG, which successfully delivered the Games in the summer of 2012. Following the London Games, Coe became Chairman of the British Olympic Association and Non-Executive Chairman of CSM Sport & Entertainment.

Sammie joined HSBC in May 2020 and sits in the Global Brand Partnerships team out of Hong Kong, leading on a number of the bank’s partnerships.

With 15 years’ international experience, Sammie has worked across both corporate in-house and agency sectors, spanning Europe and Asia Pacific.  She started her career at Barclays in the UK within their Global Marketing function, working on their flagship sponsorships, corporate events and brand activation.  She then ran the client servicing side of the business out of Asia for sports marketing agency CSM, where she led and managed the regional team and worked with various brands to develop and implement their strategic plans.  Prior to joining HSBC, Sammie joined FMA as Vice-President, Partnerships, where she was responsible for leading the departments planning and operations.

Now, her focus is to ensure brand engagement and growth is optimised through strategic planning for HSBC’s partnerships, and to work with stakeholders and rights holders alike to maximise business value.

Vicky was born in Scotland, Vicky has an Honours degree in Business Studies from the University of Edinburgh and began her career in the Financial Services industry before moving into FMCG working in Marketing and Communications.

Vicky relocated to Singapore in 2004 and joined the Senior Management Team of the Asian Tour shortly after as Communications Director and joined the European Tour in May 2007 as Client Services Director, Asia working primarily on the development and delivery of the Omega Mission Hills World Cup as well as supporting the European Tour on the co-sanctioned events in Asia.

In 2010, the European Tour became the promoters of the Hong Kong Open and Vicky has led the team responsible for the delivery of the event since then.

A key part of this role has been securing funding for the tournament from HKSAR Government as well as managing all aspects of the commercial programme and stakeholder management for the tournament. Vicky was also the Championship Director of the EurAsiaCup and the True Thailand Classic.

Vicky left the European Tour in 2021 and is now a Director of her own sports marketing consultancy business, Red Consulting, and continues oversee the delivery of large scale profession golf tournaments.

Lesley joined CSM in 2014 and has over 12 years of marketing experience with notable brands across Asia Pacific.

Overseeing CSM’s client accounts in the region, Lesley is responsible for creating marketing and partnership solutions across sport and entertainment for both brands and rightsholders.

A core part of Lesley’s role is leading the development and delivery of strategic plans for AIA, and their partnership with English Premier League football club, Tottenham Hotspur. Lesley oversees the global account team to drive a measurable impact for the brand across their 18 markets in the APAC region.

Alongside client work, Lesley spearheads the marketing and communications for CSM across the region and plays a key role in driving new business opportunities and growth.

Pricing

• Member: HK$140
• Non-Member: HK$250

 Terms & Conditions

• Reservations in advance are required. Please consider your booking confirmed unless notified otherwise.
• Cancellations must be made in writing 24 hours prior to the event. No shows will be charged.
• This event is closed to the media.
• The event will be cancelled if the No.8 Typhoon signal or the Black Rain Storm warning is in force.
• By attending this event, you agree to be photographed, recorded, and/or filmed and give permission to use your likeness in promotional and/or marketing materials.
• For further information please email phoebe@britcham.com
• All payments for this event need to be settled by credit card through PayPal. Please note you do not need a PayPal account to complete payment.