Marketing & Communications Committee

The Marketing & Communications committee has a multi-functional role within the Chamber. In addition to providing information through briefings, events, articles and thought pieces to Chamber members about the latest marketing issues and developments in Hong Kong, the committee also advises the marketing and communications function of the Chamber and works with other committees to support their activities. Committee membership reflects the diversity of businesses within the Chamber and welcomes participation from anyone who would like to take an active part on the committee.

Join the Committee

Vivian LinesChairLines ConsultingRead moreRead lessVivian Lines is an award-winning senior adviser to companies in APAC with extensive experience in corporate communications, financial communications government advisory, communications planning, and reputation and crisis management. Earlier this year he founded Lines Consultancy Limited in Hong Kong, an integrated communications consultancy. Prior to this he was Chairman Asia Pacific at Hill+Knowlton Strategies and worked with Hill+Knowlton for 35 years in multiple roles across APAC, the Middle East and the UK. He is currently based in Hong Kong. At the C-suite level Mr Lines has counseled major corporate clients in China, Hong Kong, Korea, Singapore, and Indonesia. He has managed IPO communications for companies listing on the Hong Kong Stock Exchange and has worked with clients in multiple sectors, including: eCommerce, genomics, energy, electronics, banking/finance/insurance, and aviation. His public affairs experience includes communications advisory to various government and government-linked entities in different capacities. He has also provided communications training for senior officials at the ASEAN Secretariat, the ASEAN Coordinating Centre for Humanitarian Assistance on Disaster Management, and for government representatives from each of the ASEAN Member States. He holds an MBA from Duke University, an MA in Political Science from Georgetown University and an undergraduate degree from the University of Kent. He also holds a Financial Times Non-Executive Director Diploma and sits as a Director on the Board of a family-owned Indonesian energy business.
Zoe PearsonVice ChairSt James's Place Wealth ManagementRead moreRead lessZoe Pearson is Marketing lead for St. James’s Place Hong Kong, a FTSE 100 wealth management company. Zoe graduated with a 1st class (Hons) degree in Business from The University of Edinburgh prior to completing her Professional Diploma with the Chartered Institute of Marketing. Zoe started her career with one of Europe’s largest Asset Management Companies as a member of their Global Leadership Graduate Programme before working in a number of Management, Communications and Marketing roles. She moved to Hong Kong in 2016 and joined St. James’s Place in April 2017. In her spare time Zoe is passionate about sport, representing HKCC Hockey Section and acting as a volunteer during the Glasgow Commonwealth Games.
Grace DavisVice ChairHSBCRead moreRead lessGrace has held numerous roles across all areas of Marketing including Customer Experience and Proposition Design and is currently responsible for the Asia Pacific B2B Marketing Technology (MarTech) team at HSBC. She holds degrees from Durham University and Manchester Business school, serves on the Board of Directors for Enrich Hong Kong and is a Vice Chair of the British Chamber’s MarComms Committee.
Geoffrey WongVice ChairWycombe Abbey School Hong KongRead moreRead lessGeoffrey is a seasoned professional in the field of sales and marketing, currently serving as the Head of Marketing & Admissions at Wycombe Abbey School Hong Kong. With a strong educational background, Geoffrey holds a degree in Information Systems Engineering from Imperial College London and an MBA from The University of Hong Kong. In the 2000s, he embarked on a year-long vocational secondment in New York, immersing himself in the world of filmmaking. With over 12 years of experience in commercial development for esteemed international media publishers such as The Economist and the BBC, Geoffrey has honed his skills in business development, sponsorship events, campaign planning, data analytics, and creative content development. His expertise extends to leveraging data-driven insights to drive successful marketing strategies. During his time at the BBC, Geoffrey demonstrated his commitment to leadership and innovation by actively participating in various committees and being selected for a global leadership program. During this time, he spearheaded several digital transformation and automated data analytics initiatives, showcasing his ability to drive positive change and optimise operational processes. Beyond his professional achievements, Geoffrey is an enthusiastic golfer, and dedicates much of his time to sports. He also contributes to the Hong Kong Football Club's Hockey Section, where he volunteers in player statistics and mini coaching, demonstrating his passion for community involvement and supporting young athletes.
Marketing, Communications & Corporate Relations ManagerKarrie LamRead moreRead lessKarrie is responsible for the overall marketing strategy and external communications of the British Chamber. This requires communicating effectively through the Chamber’s digital platforms and various publications that the Chamber compiles. Karrie is also responsible for establishing and maintaining strong relationships with Sterling members and looks after the Luxury & Retail, Innovation & Technology, Creative Industries and Marketing Committees. Karrie has over nine year’s experience in marketing, communications, fundraising, and donor relations in non-profit industries.
Andrew EdwardsMemberJOYAJOY LIMITEDRead moreRead lessBio Pending
Anita ChauMemberKPMGRead moreRead lessI have over 15 years' experience in developing, planning and managing marketing plans, events and digital marketing initiatives. Key focus areas include leading the successful delivery of meetings, conferences and marketing events, offline and online, aligned with the firm's strategic growth initiatives, and key account programme. I am the lead events strategist for the firm’s flagship C-suite activities including the KPMG INED Forum and KPMG CFO Forum. I have solid experience in organising large-scale events in China, Hong Kong and Macau, including the firm’s Annual Conference attended by 1,500 partners and staff, an important annual event as part of the firm’s strategy engagement plan. Responsibilities include managing relationships with key event stakeholders, strategic partners and suppliers, overseeing the team’s resources, marketing budgets as well as assessing and evaluating existing event strategies to identify opportunities for performance improvement. Other responsibilities include overseeing the firm’s corporate identity to ensure risk and brand compliance, as well as oversee the management of the firm’s website and digital marketing team.
Anna LaiMemberPwCRead moreRead lessAnna has been a seasoned marketing practitioner with over 20 years of solid experience in government, public utilities, telecommunications, real estates and professional services sectors, ranging from corporate communications & strategy planning, media and crisis management, event management and stakeholder relationship in chambers and industry associations. She is currently a marketing director at PricewaterhouseCoopers (PwC) in Hong Kong, overseeing firmwide communications and media, thought leadership, brand defining events, corporate sponsorship and client hospitality as the South China marketing head. She is also a member of the National Centre of APEC (NCAPEC), as well as a member of the Women’s Executive Club and the Young Executives Club at the Hong Kong General Chamber of Commerce (HKGCC).
Emily WeirMemberDLA PiperRead moreRead lessBio Pending
Hermen ChowMemberSEC NewgateRead moreRead lessHermen has approximately ten years of experience in advising conglomerates, developers, financial institutions and professional services firms on corporate profile-raising, media relations, thought leadership, and issues management. In additional to providing counsel to clients, Hermen also supports the launch of the ESG Monitor, an annual global research study by SEC Newgate that examines how environment, social and governance issues influence perceptions of businesses and advises corporates on sustainability communications. Hermen holds a Bachelor of Laws and a Master’s in Corporate Communication, both awarded by the Chinese University of Hong Kong.
Hugh AllmanMemberFinancial TimesRead moreRead lessHugh Allman is Strategic Sales Director at the Financial Times and responsible for the FT's marketing solutions (advertising, content and event sponsorship) across APAC. He works closely with brands in the region, mostly in the banking and finance sector. Hugh has been in Hong Kong since 2019, moving here from London with The Economist, where he also worked in the media industry for both Monocle and JCDecaux.
Imogen ShortMemberWrite the Talk Hong KongRead moreRead lessImogen Short is Chief Creative Officer for Write the Talk Hong Kong, the Asia-Pacific hub of a UK-based story shaping agency. In this role, Imogen helps shape big stories for bold organisations in Asia: transforming cultures, attracting customers and bringing strategy to life.Prior to this, Imogen spent 12 years in a number of strategic communication roles across the world, working closely with leadership teams to shape business strategy, increase engagement and drive growth. She is a keen trail runner, traveler and writer.
Jonathan CummingsMemberLandorRead moreRead lessJonathan is President, APAC of Landor, the world’s largest brand consultancy, part of the WPP. Jonathan founded what is now Landor Hong Kong in 2008, moving from London as a partner in independent brand consultancy StartJG having previously established the business in Dubai and Moscow. StartJG, known globally for its work with the Virgin brand quickly grew to become one of the most respected brand consultancies in Asia, winning Agency of the Year awards in 2014, 15 and 16. In late 2016 WPP acquired a majority stake with StartJG becoming part of the FITCH network, later merging with Landor to become a clear market leader across the region and Jonathan taking the helm for the combined business across APAC. An expert in brand strategy, Jonathan and his team help shape many of the worlds leading brands including Huawei, Tata, Coca Cola, Ford and Sony. Jonathan served as a director of Cricket Hong Kong for many years and is an investor and advisor to a number of businesses including Asia’s leading eSports team Talon and Ethiopian fashion brand ENZI. He is a Board director of the Cambodian Children’s Fund and co- founder of the Panda Paddlers, possibly the largest dragon boat team in the world. Jonathan is married with two children.
Sophie SophaonMemberPrudential Corporation Asia/span>Read moreRead lessSophie Sophaon has joined Prudential’s Group Head Office as a Senior Director, Corporate Affairs, based out of Hong Kong. With nearly two decades of global financial and corporate communications experience, Sophie is responsible for external communications specifically contributing to the corporate initiatives and support with reputation building across stakeholders. In her decade-long tenure at Kreab, where she oversaw its Hong Kong office as Managing Partner as well as managed the Singapore office for a period. Prior to that, Sophie began her agency career at a boutique New York agency, Walek & Associates, where she was responsible for communications support to alternative and traditional asset managers.
Ramona-Carmen SchmidtMemberStandard Chartered BankRead moreRead lessBio Pending
Verda GuoMemberCollinsonRead moreRead lessVerda has over 10 years of experience of regional marketing experience focusing on planning, developing, and managing digital marketing campaigns. She’s now the Campaign Marketing Manager, APAC for Collinson - a global leader in customer benefits and loyalty solutions. Verda moved to Hong Kong and started her career in 2011. She has worked for several sizable MNCs in different industries like data solution, fashion retail, media agency and high-tech since then. She holds a master's degree in International Political Economy from Nanyang Technological University.