The Future of Food

10 March 2021


Sponsored by


Part of the GREAT For A Sustainable Future Series

Supported by the Environment & Energy Committee



David Yeung, Founder, Green Monday

Heidi Yu Spurrell, CEO, Food Made Good Hong Kong

Holly Smith, Global Business Development Manager, Paramount 21 

Samson Li, Chief Executive Officer, Grobest Group Holdings Limited 


Pat Woo, Partner, Head of Sustainable Finance, KPMG



Healthy ecosystems underpin global food and nutrition security and provide direct livelihoods for millions. Feeding a global population of 9 billion people by 2030 whilst protecting the natural resources needed to sustain life is one of the defining challenges facing us; a global investment opportunity worth £1.8tn annually by 2030. There is huge potential to invest in greater, greener growth. Sustainable use of natural systems can help bring climate change under control, safeguard biological diversity and create more resilient rural and coastal economies.

Agriculture, forestry, and land-use contribute nearly 25% of global greenhouse gas emissions. But our land and coastal marine ecosystems could provide up to a third of cost-effective climate mitigation.

The UK now plans to build on the foundations laid at the 2019 UN Climate Action Summit by working work with governments, businesses, and civic organisations to raise ambition, scale up nature-based solutions and kick-start a just transition.

Changing our eating habits to consume protein from a range of sources is an important part of the global transition to sustainable diets. Producers that raise livestock sustainably are part of the solution. So are companies that are looking to bring alternative protein to market now, or over the next decade. Their development could also reduce demand for crops to feed animals, cut land and water use and reduce methane and carbon emissions. These producers and developers can drive change globally for a more sustainable lifestyle.

In partnership with GREAT for a Sustainable Future, the Chamber has brought together an expert panel to showcase the value of sustainable foods in both the Hong Kong and UK sector, whilst also discussing business leaders’ vision for the future of food.

Join us to get genuine insight into the matter from experts leading the movement towards a more sustainable food sector.



About the speakers

David Yeung is the Founder & CEO of Green Monday Group, a multi-faceted social venture with the mission to take on the world’s most pressing crises of climate change, food insecurity and public health. With the global sustainability movement initiated by Green Monday Foundation, the revolutionary food technology innovation in OmniFoods and OmniPork, the markettransforming plant-based retail, dining and distribution network in Green Common, and the impact investment arm in Green Monday Ventures, Mr. Yeung has pioneered a one-of-akind integrated platform that engages and empowers millions of people, along with public and private sectors, towards green awareness, action and economy. His work earns him the award of “Social Entrepreneur of the Year” by the World Economic Forum and Schwab Foundation. Other honors and recognitions include Fortune’s “Change the World” Company, “EY Entrepreneur Of The Year Award”, “Roddenberry Prize”, “Cathay ChangeMakers”, “Ten Outstanding Young Persons Hong Kong” and “Company of the Year” by PETA Asia.

As a noted environmentalist and entrepreneur, Mr. Yeung has spoken at the World Economic Forum, Milken Institute Summit, TEDx, as well as financial and academic institutions such as UBS and UCLA. International media coverage of Green Monday and Mr. Yeung includes BBC, Bloomberg, CNBC, CNN, Nikkei Asian Review and Reuters.

Mr. Yeung is a graduate of Columbia University, an Ashoka Fellow and the author of a number of best-selling books on Zen wisdom and mindfulness.


As CEO of Food Made Good HK, and with a diverse background in marketing, analysis, food retail, restaurants and food related NGOs, Heidi looks forward to supporting the F&B sector on their sustainability journey and accelerating the pace of change in HK. Heidi has previously lived and worked in London, Hong Kong, Tokyo, Rome, Amsterdam and Boston, in a wide variety of international organisations including British Council, and Forum for the Future, and has a Masters in Food Policy from City University London and a Post Graduate Diploma in Research Methods from University College London (UCL).


Holly is the Global Business Development Manager for Paramount 21 and thrives in the sales and commercial world, specialising in the FMCG & event industries. With over 15 years of experience she is dedicated to her customers, brands and businesses to ensure the very best product & service is delivered to the market place. Holly delivers and secures both successful and long-term business trading with a multiple of key global accounts.

Paramount 21 is an independent, family-owned business with over 30 years of experience creating delicious products for the global food industry. Paramount specialise in premium frozen seafood, vegetarian, vegan and gluten-free products. Each recipe is carefully crafted by a team of highly skilled and innovative chefs, and all production takes place within their UK factory. Holly establishes and develops key global relationships for the export of Paramount products around the world, including Europe, Australia, the Middle East and Asia. 


Samson Li has served as Grobest Chief Executive Officer since November 2018. Mr. Li’s experiences developed in several key management and executive roles across different segments and regions of the value chain from feed additives (Novus), premixes, animal to aquaculture feed (Nutreco). Before joining Grobest, he was the President of Animal Nutrition Division of ADM, responsible for the overall global strategies and businesses of the division.

Mr. Li graduated from The Chinese University of Hong Kong with a Bachelor of Science degree in Chemistry and MBA.


About the moderator

Pat is a Partner at KPMG China and is the Global Co Chair for Sustainable Finance for KPMG Impact. He also leads the Sustainable Finance practice in Hong Kong and is very active in developing the ESG landscape for Hong Kong and international financial centres in the region.

 Pat has been active for over 13 years in the field of sustainable development. In his previous capacity as a director at Cent ral Textiles, through his leadership, Central Textiles was the first textile company in Asia to issue a Sustainability Report und er the Global Reporting Initiatives (“GRI”) Guidelines in 2008. The report subsequently received an award from the Association of Chartered Certified Accountants (“ACCA”).

Through his initiatives Central Textiles subsequently won the Gold Award for the Hang Seng Pearl River Delta Environmental Award in 2012 and the Gold Award for Hong Kong Award for Environmental Excellence (“HKAEE”) Manufacturing Sector in 2013. He also helped KPMG win the HKAEE Gold Award Service and Trading Sector in 2019.

Since 2018, Pat has chaired the working group on the development of ESG strategy for Hong Kong for the Financial Services Development Council. The working group have issued 2 policy papers during his term and the recommendations made aiming to catalyse the development of the sustainable finance market in Hong Kong have been well received. He is also a member of the steering group on developing green finance for the Greater Bay Area, which includes, Hong Kong, Macau and 10 other cities in mainland China.   

He holds many different roles in the sustainability field, such as:

  • Chair of working group on ESG strategy for HK, Financial Services Development Council
  • Chair of the Environmental and Energy Committee, British Chamber of Commerce
  • Member of Greater Bay Area green finance working group, Financial Services Development Council
  • Representative of KPMG, founding member, Hong Kong Green Finance Association
  • Member of United Nations Economic & Social Commission for Asia Pacific (“UNESCAP”) and their Sustainable Business Network Task Force on Banking and Finance
  • Member of Sustainability Committee, Hong Kong Institute of Certified Public Accountants


Details on how to join will be sent via email by 5pm the day before the webinar.



  • Member: free of charge
  • Non-Member: free of charge



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3/10/2021 12:30 PM - 2:00 PM
China Standard Time
Webinar (Details Will Be Shared By 5pm on the Day Before the Webinar)

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