Supported by the Marketing & Communications Committee
The Chamber is pleased to welcome Sir Lynton Crosby AO, the founder & CEO of C|T Group, who will explain how a campaign approach helps businesses successfully navigate critical issues and events, change regulation or build corporate reputation. While objectives and challenges may vary, this webinar will offer insight into universal hard-won lessons from decades of successful campaigning across the world at the very highest levels of politics and business.
As most clearly demonstrated by the ongoing US election campaigns, a campaign is more than a collection of parts, but rather a coordinated system of actions that brings together the latest techniques from multiple disciplines, ranging from opinion research to digital advocacy, and everything in between.
In a heavily contested environment, where business leaders are constantly challenged by a fragmented media landscape and public scrutiny demands instant engagement, Sir Lynton will offer practical and actionable advice on how to achieve your external communications objectives.
About the speaker
Sir Lynton Crosby is an internationally renowned campaign strategist and the Co-Founder and CEO of the C|T Group. Drawing on skills and experience acquired over a lifetime of campaigning, Sir Lynton has equipped some of the world’s most well-known corporate organisations with the research, messages and strategy needed to achieve their goals. He has provided strategic counsel to leaders in financial services, energy and resources, defence, health and pharmaceuticals, property, and consumer goods, as well as the multi-national charity and not for profit sectors.
Sir Lynton was born in South Australia and read economics at the University of Adelaide. After working as Federal Director of the Liberal Party of Australia, Sir Lynton founded the C|T Group in 2002. In 2008 he led the London mayoral election campaign that saw Boris Johnson win—a success he repeated in 2012. In the 2015 UK General Election, Sir Lynton steered the Conservative Party to a historic victory.
The C|T Group has grown into an international consultancy with offices in North America, Europe, India, Hong Kong and Australia and with hundreds of corporate clients globally.
Details on how to join will be sent via email by 5pm the day before the webinar.
Pricing
- Member: HK$140
- Non-Member: HK$250
Co-host
Terms & Conditions
- Reservations in advance are required. Please consider your booking confirmed unless notified otherwise.
- Cancellations must be made in writing 24 hours prior to the event. No shows will be charged.
- This event is closed to the media.
- The event will be cancelled if the No.8 Typhoon signal or the Black Rain Storm warning is in force.
- By attending this event, you agree to be photographed, recorded, and/or filmed and give permission to use your likeness in promotional and/or marketing materials.
- For further information please email [email protected]
- All payments for this event need to be settled by credit card through PayPal. Please note you do not need a PayPal account to complete payment.