Supported by the Marketing & Communications Committee and Retail & Hospitality Committee
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Generation Z (the “post-95” generation, aged 15 to 24), is the latest generation to be at the forefront of brands minds. But, who are they, what makes them so intriguing, and how should brands try to resonate with them as their future consumer?
Globally this generation can’t be ignored, and even more so in China, where their consumption power is greater than their peers in the West. In China there are approx. 170 million people who fall into the GenZ bracket, they spend 15% of their household’s income, they are China’s most educated generation yet, their care about ‘lifestyle’, they are super connected via social media, however they feel isolated and are desperate for connection.
Join Red Ant Asia for session that will help you better understand the Chinese Gen Z consumer and what makes them tick, so that you can better integrate their behaviours into your marketing plans.
About the speaker
Elisa Harca is the co-founder & Asia CEO of Red Ant Asia, which she established in Hong Kong and Shanghai 8 years ago. Red Ant works with desirable retail brands to connect them to the modern Chinese consumer. Clients include: Charlotte Tilbury, Lane Crawford, LUSH, Mr Men, Boden, Birkenstock, Byredo, Balmain, Giuseppe Zanotti, BeautyBlender etc.
Red Ant helps brands strategise and activate their China marketing appropriately. Red Ant leverages digital and O2O activations to drive brand equity and conversions.
Elisa is the Vice Chair of the British Chamber Retail Committee and a regular contributor to key industry publications.
Entrepreneurial at heart, Elisa set-up a fashion events company whilst living in New York called Styleaholics, uniting independent fashion designers with international female DJs.
Details on how to join this webinar will be sent via email within 2 hours of the webinar start time.
Pricing
- Member: HK$140
- Non-Member: HK$220
Terms & Conditions
- Reservations in advance are required. Please consider your booking confirmed unless notified otherwise.
- Cancellations must be made in writing 24 hours prior to the event. No shows will be charged.
- This event is closed to the media.
- The event will be cancelled if the No.8 Typhoon signal or the Black Rain Storm warning is in force.
- By attending this event, you agree to be photographed, recorded, and/or filmed and give permission to use your likeness in promotional and/or marketing materials.
- For further information please email [email protected]
- All payments for this event need to be settled by credit card through PayPal. Please note you do not need a PayPal account to complete payment.