Maximising Value from Social Media

Supported by the Marketing & Communications  and SME & Start-up Committees



Jennifer Tse, Senior Social Media Manager, Havas Hong Kong

Nick Binns, Founder, Levitate Media


Maximizing Value from Social Media

In this webinar, we will offer an educational session focused on harnessing the full potential of social media to equip advertisers with the knowledge and strategies needed to succeed in social media advertising. Join us to gain insights into current trends and opportunities, best practices for utilizing traditional social media platforms and practical suggestions through a real-life case study. 

Our expert speakers will address following key aspects of social media advertising:
  • Providing an introduction to social media in 2024 that highlighting key players, trends, opportunities and developments
  • Unlocking social media success by sharing tips and tricks to maximize returns, covering both unpaid and paid perspectives
  • Offering insights into social media considerations from a specific regional perspective and discussing the future of the medium

Join this webinar to gain a comprehensive understanding on how to navigate the ever-changing social media landscape, learn best practices for effective advertising to optimize your campaigns and achieve meaningful results, and receive practical advice from our speakers. 

About the speakers

Jennifer Tse is the Senior Social Media Manager at Havas Hong Kong, an integrated agency that offers creative, media, technology, and event services under one roof. Jennifer looks at brand experiences as a whole, from offline to online (and vice versa), through her keen eye for evolving consumer behaviors and trends. Prior to joining Havas, she worked in experiential marketing, curating activations for luxury brands. Presently, she is driving impactful social media strategies for global corporations, such as Alibaba Group and Vitasoy. 




Nick Binns is the founder of Levitate media, a Hong Kong based, Asia Pacific media consultancy supporting media businesses growth.   Prior to this Nick worked for WPP for 21 years as a media investment and trading specialist lead in multiple locations around the world in Shanghai, Hong Kong, Bangkok and London.   Nick is committed and passionate about cultivating and nurturing new emerging media platforms in the region, focusing on DOOH, connected TV, audio and retail media.


Webinar details will be shared by 5 PM on the day before the event.



  • Member: HK$140
  • Non-Member: HK$250


Terms & Conditions

  • Reservations in advance are required. Please consider your booking confirmed unless notified otherwise.
  • Cancellations must be made in writing 24 hours prior to the event. No shows will be charged.
  • This event is closed to the media.
  • The event will be cancelled if the No.8 Typhoon signal or the Black Rain Storm warning is in force.
  • By attending this event, you agree to be photographed, recorded, and/or filmed and give permission to use your likeness in promotional and/or marketing materials.
  • For further information please email [email protected]
  • All payments for this event need to be settled by credit card through PayPal. Please note you do not need a PayPal account to complete payment.
2/27/2024 12:30 PM - 1:30 PM
China Standard Time
Webinar (Details Will Be Shared By 5 PM on the Day Before the Webinar)

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