Cracking the Code: How AI is Transforming SEO

Supported by Marketing & Communications Committee



Henry Dalziel, SEO Director, Digitas Hong Kong


Cracking the Code: How AI is Transforming SEO

In the ever-evolving digital landscape, search engine optimisation (SEO) has become a crucial aspect of online success. However, with the rapid advancements in artificial intelligence (AI), the future of SEO is undergoing a transformative shift. In this presentation, titled "Cracking the Code: How AI is Transforming SEO," we delve into the profound impact of AI on the world of search engine optimisation.
AI is revolutionising SEO by enabling search engines to better understand user intent and deliver more relevant search results.
Machine learning algorithms are becoming increasingly adept at analysing vast amounts of data, allowing search engines to provide personalised and accurate search experiences. As a result, SEO strategies are evolving to align with AI-driven algorithms, emphasising user-centric content and engagement.
One significant development on the horizon is the introduction of the Search Generation Engine (SGE), an AI-powered search engine set to launch soon. SGE promises to revolutionise the way we search and discover information online. By leveraging advanced natural language processing and deep learning techniques, SGE aims to provide users with highly tailored search results, making it even more crucial for businesses and marketers to adapt their SEO strategies to this new AI-driven landscape.
During the presentation, we will explore the key factors that influence SEO in an AI world. We will discuss the importance of optimising content for voice search, understanding user behaviour patterns, and leveraging AI tools to gain insights into search trends. Additionally, we will delve into the ethical considerations surrounding AI in SEO, such as transparency, privacy, and bias.
Join us as we unravel the mysteries of AI-driven SEO and discover how to crack the code for success in the future of search engine optimisation.


About the speaker

Henry is a seasoned SEO professional with over two decades of experience in the field.
Since 2003, he has been immersed in the world of search engine optimisation, working in multiple verticals including Pharma, eCom, and Tech (specifically Cybersecurity).
With a rich background in building and scaling websites for traffic and lead conversions across various industries, Henry has developed a deep understanding of effective SEO strategies. Currently serving as the Director of SEO for Publicis Media, he manages the SEO for Fortune 500 clients and other well-known Hong Kong brands.


This event is hosted by Jeremy Sheldon.

Ticket includes a full hot English breakfast buffet.


Please note that Business Attire is required by the Hong Kong Club - collared shirts must be worn by men, and jeans, sandals and sports shoes are not permitted. To see the full list of club rules on dresscode, please click here.



  • Start-up Member: HK$440
  • Member: HK$550
  • Non-Member: HK$680


Terms & Conditions

  • Reservations in advance are required. Please consider your booking confirmed unless notified otherwise.
  • Cancellations must be made in writing 24 hours prior to the event. No shows will be charged.
  • This event is closed to the media.
  • The event will be cancelled if the No.8 Typhoon signal or the Black Rain Storm warning is in force.
  • By attending this event, you agree to be photographed, recorded, and/or filmed and give permission to use your likeness in promotional and/or marketing materials.
  • For further information please email [email protected]
  • All payments for this event need to be settled by credit card through PayPal. Please note you do not need a PayPal account to complete payment.
11/8/2023 8:00 AM - 9:15 AM
China Standard Time
Victoria Suite, The Hong Kong Club 1 Jackson Road Central

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