Sue Coulter
Head of Group Digital and Analytics
AIA Group
Sue is a professional executive with an extensive track record in leading both business and technology transformational change agendas in a range of financial service organisations across Europe and Asia. She is a proven leader with a strong background of delivery including core banking replacement, customer facing mobile applications and digital distribution applications and tools.
Since joining AIA six years ago as the Head of Group Digital, Sue has been responsible for building Centre of Excellence capabilities across five core areas of Design (UX/UI), Agile, Mobile Engineering, Data & Analytics and Artificial Intelligence, which has enabled AIA to cement and accelerate their position as the leading digital insurer across Asia.
Leveraging the expertise built over the past three years, Sue has led the design and execution of the AIA digital agenda, where a range of market-leading digital experiences and solutions for customers, agents, and distribution partners have been delivered as part of AIA's three-year Technology, Digital and Analytics strategy.
Under Sue's leadership, AIA has been recognised globally for its digital transformation, and in 2021 and 2022, AIA was awarded 'Digital Insurer of the Year' by Insurance Aisa News and 'Digital Insurer Transformation Award' by The Digital Insurer. In addition, Sue was recently named as Insurance Business Asia - Elite Woman of the Year, honouring inspiring female leaders in insurance in Asia.
With AIA's award-winning digital capabilities now in place, Sue's responsibilities were expanded in August 2023 when she was appointed to the new role of Head of Group Digital and Analytics . In this role, Sue will continue to enhance AIA's digital landscape by industrialising the use of data analytics and artificial intellligence, including Gen AI, to enhance and personalise digital experiences for our customers, agents, and partners.
Sue is now looking forward to the next phase of the AIA transformation journey and for her, and her team, to continue to contribute to and enable AIA to achieve its ambitious growth targets as part of the new three-year corporate strategy for 2024-2026.
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