Marketing & Communications Committee

The objective of the Marketing Committee is to provide leadership on issues and opportunities that affect marketing and communications professionals as well as their implications on the Chamber membership as a whole. The role of the committee focuses on providing information through briefings, events, articles and thought pieces to Chamber members updating them on the latest marketing issues and developments in Hong Kong. The committee also hosts structured discussions and identifies solutions for key issues faced by those in the industry as well as sharing relevant best practice and provide support and advice within the committee and to Chamber membership as a whole. 

The Marketing Committee aims to be at the forefront of change, addressing topics that concern marketing professionals including inviting influential speakers and preparing policy papers.

Join the Committee

Tricia WeenerChairHSBC Commercial BankingRead moreRead lessTricia Weener is Global Head of Marketing for HSBC Commercial Banking as well as Asia Head of Marketing for HSBC Commercial Banking and Global Banking & Markets. Prior to HSBC, she founded and was CEO of Intelligent Marketing. Tricia started her career at BAe, before moving into a number of senior marketing roles, client and agency side, working in industry sectors including: retail, FS, drinks, FMCG, travel and sport. She graduated with a 1st class (Hons) degree in Business Studies prior to completing her professional Diploma in Marketing with the CIM. Married with two children, Tricia is Chair of the Marketing Society Asia, a Sustainability Leader for the HSBC Group and is on the Marketing Committee of Britcham in HK. She currently lives in HK, but spent much of her career in London and has also worked in Paris and the US.
Jonathan CummingsVice ChairFITCH Hong KongRead moreRead lessJonathan founded what is now FITCH Hong Kong in 2009. He moved to Hong Kong from London as a partner in independent experience design consultancy StartJG to develop the business in Asia having previously set up operations in Dubai and Moscow. StartJG HK quickly grew to become one of the most respected consultancies in Asia, winning Agency of the Year awards in HK in 2014, 15 and 16. In October 2016, WPP acquired a majority stake and StartJG HK became part of FITCH, the world’s leading brand and retail consultancy, with Jonathan remaining a significant shareholder. An expert in brand strategy, Jonathan has influenced many of the world’s leading brands including the Virgin Group, Chow Tai Fook, Bulgari, Dubai Airports, Genting and Swire. Amongst other voluntary roles Jonathan is a Director of CricketHK, board advisor to Ethiopian fashion brand ENZI, advisor to racing driver Dan Wells and founder of the Cambodian Children’s Fund Panda Paddlers, possibly the largest dragon boat team in the world. Jonathan is married with two children.


Holly MillwardVice ChairCSMRead moreRead lessBio Pending


Emily WeirChamber RepresentativeThe British Chamber of Commerce in Hong KongRead moreRead lessEmily is responsible for the overall marketing strategy and external communications of the British Chamber. This requires communicating effectively through the Chamber’s digital platforms, and various publications that the Chamber compiles which include 'Britain in Hong Kong', the Chamber's bi-monthly magazine and the annual ‘British Business’ membership directory. She also looks after the Luxury & Retail, Innovation & Technology and Marcomms committees. Emily has over five year’s international experience in marketing and communications for globally recognized brands and agencies.
Imogen ShortMemberWrite the Talk Hong KongRead moreRead lessImogen Short is Chief Creative Officer for Write the Talk Hong Kong, the Asia-Pacific hub of a UK-based story shaping agency. In this role, Imogen helps shape big stories for bold organisations in Asia: transforming cultures, attracting customers and bringing strategy to life.Prior to this, Imogen spent 12 years in a number of strategic communication roles across the world, working closely with leadership teams to shape business strategy, increase engagement and drive growth. She is a keen trail runner, traveler and writer.

Will LyonMemberBig Cat Group LimitedRead moreRead lessWilliam Lyon is Chief Executive Officer of the Big Cat Group Limited, a company that owns the exclusive rights to develop Jamie’s Italian restaurants across Greater China. William approached the Jamie Oliver UK restaurant group with a proposal to open Jamie’s Italian restaurants across Hong Kong and China – after successfully negotiating the franchise rights William then secured investment and assembled a management team, including Non-Executive Chairman Lord Evan Mervyn Davies (former CEO and Chairman of Standard Chartered Bank). The first Jamie’s Italian restaurant opened in July this year in Causeway Bay and the group has plans for further expansion. Before the incorporation of the Big Cat Group Limited in April 2013, William worked for Jardine Matheson & Co. Limited for more than 11 years. He held a number of operational and business development roles across their Dairy Farm, Jardine Restaurant and Aviation groups. William has lived in Asia for 15 years. He speaks fluent Mandarin and holds a B.A. (Hons) degree in Chinese Studies from the University of Leeds.

Zoe PearsonMemberSt James's Place Wealth ManagementRead moreRead lessZoe Pearson is Marketing lead for St. James’s Place Hong Kong, a FTSE 100 wealth management company. Zoe graduated with a 1st class (Hons) degree in Business from The University of Edinburgh prior to completing her Professional Diploma with the Chartered Institute of Marketing. Zoe started her career with one of Europe’s largest Asset Management Companies as a member of their Global Leadership Graduate Programme before working in a number of Management, Communications and Marketing roles. She moved to Hong Kong in 2016 and joined St. James’s Place in April 2017. In her spare time Zoe is passionate about sport, representing HKCC Hockey Section and acting as a volunteer during the Glasgow Commonwealth Games.

Anita ChauMemberKPMGRead moreRead lessBio Pending

Karen TangMemberGrosvenor Group AsiaRead moreRead lessKaren Tang is the Senior Manager, Marketing and Communications for Grosvenor Group Asia. In this role Karen is responsible for supporting local market heads in the organisation on marketing, communications and philanthropic activities regionally. Karen has a wealth of communications experience from Hong Kong and London. She has worked as an Associate Director for various sizeable communications agencies in Hong Kong including specialising in corporate and crisis communications. Prior to moving to Hong Kong in 2016, she worked for FTI Consulting, a Strategic Communications agency in London as a Telecom, Media & Technology sector specialist for 5 years. Her experience spans both private and publicly listed firms. She has extensive experience in devising financial communications strategies for some of the most exciting, fastest-growing London-listed tech firms, and helped communicate to investor and employees the benefits of a wide range of M&A transactions. She holds a Bachelor of Science degree in Sociology from Kingston University.
Peter CraughwellMemberPwCRead moreRead lessPeter is a member of the marketing team with PwC Hong Kong. He specialises in Banking, Insurance, Asset Management and Deals, as well as managing the firm's relationship with the British Chamber. Peter has 25 years of marketing and corporate communications experience in both public and private sectors. He arrived in Hong Kong in 1999, having previously spent ten years working in Milan, Italy.
Vivian LinesMemberLines ConsultingRead moreRead lessVivian Lines is an award-winning senior adviser to companies in APAC with extensive experience in corporate communications, financial communications government advisory, communications planning, and reputation and crisis management. Earlier this year he founded Lines Consultancy Limited in Hong Kong, an integrated communications consultancy. Prior to this he was Chairman Asia Pacific at Hill+Knowlton Strategies and worked with Hill+Knowlton for 35 years in multiple roles across APAC, the Middle East and the UK. He is currently based in Hong Kong. At the C-suite level Mr Lines has counseled major corporate clients in China, Hong Kong, Korea, Singapore, and Indonesia. He has managed IPO communications for companies listing on the Hong Kong Stock Exchange and has worked with clients in multiple sectors, including: eCommerce, genomics, energy, electronics, banking/finance/insurance, and aviation. His public affairs experience includes communications advisory to various government and government-linked entities in different capacities. He has also provided communications training for senior officials at the ASEAN Secretariat, the ASEAN Coordinating Centre for Humanitarian Assistance on Disaster Management, and for government representatives from each of the ASEAN Member States. He holds an MBA from Duke University, an MA in Political Science from Georgetown University and an undergraduate degree from the University of Kent. He also holds a Financial Times Non-Executive Director Diploma and sits as a Director on the Board of a family-owned Indonesian energy business.
Clare HortonMemberEYRead moreRead lessClare is the Brand & Go-To-Market Leader for EY’s Financial Services across Asia-Pacific. Clare has been with EY for 11 years, 7 of which have been with EY’s Asia-Pacific team in Hong Kong. Prior to that, Clare started her career in the brand recognition team for Royal Bank of Scotland (RBS) in London before later moving to EY. Clare’s roles at EY have included leading the brand, marketing & communications strategies for EY’s Wealth & Asset Management clients and Banking & Capital markets clients. Clare Graduated from the University of Surrey with a BSc in Business and lists travelling, hiking and skiing amongst her interests.

Cynthia AlfieriMemberStar Creative PartnershipRead moreRead lessCynthia is a global marketing, advertising and communications leader. The majority of her career has been spent across APAC in Hong Kong, Bangkok, Tokyo and Taipei. She also has had the pleasure to work and live in Europe, North and South America. Her credentials include blue-chip Agency networks (Havas, WPP & Publicis) leading client relationships for Procter & Gamble, Nestle, Reckitt Benckiser. As a client, Cynthia managed the global communications for GSK & Panadol in 80+ markets, globally. As a Professor of Advertising she developed lectures on advertising, branding design systems, social media, art direction, brand experiences, research, brand innovation, and integrated campaign development. Cynthia is the Managing Director of Star Creative Partnership. A Hong Kong based brand consultancy advising clients across a wide spectrum of businesses including FMCG, 5-star hotels, specialty food starts-ups and fast casual healthy restaurants.


Tiffany LeeMemberBritish Consulate-GeneralRead moreRead lessBio Pending


Stewart HardyMemberHH GlobalRead moreRead lessStewart Hardy resides in Hong Kong in the position of Deputy CEO for Asia and India for HH Global. HH Global is the global leader in outsourced marketing executions. With a revenue of approximately 2 Billion USD, Stewart is a key member of the APAC Executive Board with his core focus being on the delivery of services to all clients. Stewart has over 30 years’ experience in the Marketing services sector where he started his career as a designer, moving through into production and then into campaign and activation management for clients. Heading up client service with strong success for accounts such as Unilever, Nestle, P&G, Mars, Nike and various other global brands, he quickly moved into management for some very innovative businesses. For the past 20 years, he has taken up various Operation Director, Managing Director, Sales Management and C level roles at the APAC Level. His level of energy and passion combined with a diverse background of operational and client experience ensures a well-rounded delivery to leadership and strategic functions.