Technology and Know-How of the Williams F1 Team

Supported by the SME & Start-up Committee



Graeme Hackland, Chief Information Officer, Williams Racing



Matthew Marsh, Founder & Director, Ecurie Drapeau Jaune


The Williams Formula 1 team have commercialised their technology and know-how – what challenges and opportunities does this present? 
Williams Racing was established in 1977 by Sir Frank Williams and Sir Patrick Head with the sole aim of winning the Formula 1 World Championship – this remains the single most important goal for Williams – but since 2010 Williams, through the Williams Advanced Engineering business have been applying their technology and know-how in Electrification; Thermal and Aero dynamics; and lightweight materials to a wide range of industries including medical, retail, automotive and more. 

Join us to hear from Williams Formula 1 Group CIO, Graeme Hackland, as he shares details on some of data challenges and opportunities he is managing.

About the speaker

Graeme Hackland is the Williams Racing’s Chief Information Officer, joining one of the World’s leading Formula 1 Teams in January 2014. Graeme has over 25 years' experience in Formula 1. Graeme serves on the company's Management Committee and leads the IT Risk Committee. 

Williams brought Graeme on board to drive the digital and information technology transformation programme. An acknowledgement of the work of the men and women of Williams and 
their dedicated sponsors and technical partners has Graeme placed 11th on the 2021 UK CIO Top 100 (previous years in the list include: 2017, 2018, 2019, and 2020) – further recognition includes: 2019 HMG Strategy Top Technology Executive to Watch; 2017 Hottopics.hl Global Top 100 CIO. As well as Computing UK Top 100 CIOs in 2016, 2017, 2018 and 2019. 

Graeme is a Fellow of the British Computer Society (BCS), a member of the IEEE and IEEE Computer Society and holds a National Diploma in Electronic Engineering (LC) from Natal Technikon, South Africa. Outside of work Graeme is a husband, father, and an ultra-marathon runner. In June 2022, Graeme will summit Kilimanjaro with Manchester Arena Bombing survivor Martin Hibbert – with the aim of raising £1M for the Spinal Injuries Association.


About the moderator

Matthew Marsh is a motor sport and marketing specialist. His agency EDJ provides guidance to brands on sponsorship partnerships. The Hong Kong-based Briton hosts F1-related shows on TV and radio - and physical events such as the Cannes Lions advertising festival and HK FinTech Week. 
After the closure in 2021 of FOX Sports Asia (where he had become a familiar face to fans as a presenter for over 20 years) Marsh created an online-first show - ‘GoF1’ - which regularly receives over one million views on social media platforms. 
Underpinning Marsh's activities in motor sport is a successful career on track which saw him crowned Porsche Carrera Cup Asia champion and become the first Hong Kong driver to compete in the Le Mans 24-Hours. 


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12/1/2021 5:00 PM - 6:00 PM
China Standard Time
Webinar (Details Will Be Shared By 5pm on the Day Before the Webinar)

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