Decoding a China Business Strategy

7 July 2021


Supported by the Retail & Hospitality Committee



Natalia Obolensky, General Manager, Asia Pacific, Supergoop!

Peter Bullock, Partner, King & Wood Mallesons

Troy Woo, Co-CEO, LIAN


Elisa Harca, Co-founder & Asia CEO, Red Ant Asia


China's domestic consumption is crucial for the country's next development stage. The new 14th Five-Year Plan aims for Chinese consumers to spend more and turn China's vast domestic market into an irresistible attraction for international businesses and investors. However, the China business landscape is complex and notoriously hard to crack. Companies need to be able to run a multi-pronged approach to protect their IP, map out market entry and sustain brand equity. 

The Chamber’s Retail Committee has invited these experts, who have proven track records in achieving China success, to share their stories. During this webinar our speakers will provide insight and suggestions to help you navigate market entry, brand ownership, shadow companies, domain name hording, trade mark law, IP enforcement and more.

Details on how to join will be sent via email by 5pm the day before the webinar.


About the speakers

Natalia Obolensky joined Supergoop! as the General Manager, Asia Pacific in February 2021. She is responsible for accelerating growth and expanding distribution across the region, with a particular focus on the China cross-border market and strategy.  

Natalia started her career as a consultant with Bain & Company. Post consulting, she started and sold her own London-based consumer lifestyle services business (CitySwish) and then moved to Hong Kong to run an ASX-listed, omni-channel fine jewelry business (Plukka). Natalia then joined Charlotte Tilbury as General Manager for Apac where she opened the brand in Hong Kong and led the quick expansion across China, SE Asia and India in the run up to a successful sale of the brand to Puig in 2020.

Natalia holds an INSEAD MBA (Dean’s List) as well as undergraduate degrees in international relations from Brown University (Magna Cum Laude) and Sciences-Po Paris (distinction). She speaks fluent English, French, Italian, and conversational Spanish.


Peter Bullock is a partner in the Hong Kong office of King & Wood Mallesons, the first international law firm headquartered in Asia.  Peter acts for major information technology and telecommunications brands and for investors in and users of TMT systems and services. He advises on regulatory areas such as cyber risks, data law, FinTech and the digital economy, as well as employment and intellectual property (IP) law matters. He also has extensive experience in conducting litigation, arbitration, mediation and investigations. He is an HKIAC Accredited Mediator.  Peter leads the IP team for KWM in Hong Kong and has previously operated a team of IP lawyers based out of Shanghai.


Troy Woo is the Co-CEO of LIAN and in charge of China Business Strategy & Operation for brand partners.

Troy is a serial entrepreneur who has 20 years’ experience in Internet startup, for projects related to social networking & Social E-Commerce. He later Co-found LIAN, an E-Commerce Operation & Distribution Company, in 2009. 

Focusing on Beauty Category, LIAN works with Groups like SHISEIDO, KAO, Kanebo, LVMH, Amore Pacific, and soon become one of the top EC Partner in China. 

Troy is also the CEO of LINGO, one of the top Cross-Border EC Partner, helpings independent brands like Elta MD, Charlotte Tilbury, Moroccanoil to grow their China Business. 

About the moderator

Elisa Harca is the co-founder & Asia CEO of Red Ant Asia, which she established in Hong Kong and Shanghai 8 years ago. Red Ant works with desirable retail brands to connect them to the modern Chinese consumer. Clients include: Charlotte Tilbury, Lane Crawford, LUSH, Mr Men, Boden, Birkenstock, Byredo, Balmain, Giuseppe Zanotti, BeautyBlender etc.  

Red Ant helps brands strategise and activate their China marketing appropriately. Red Ant leverages digital and O2O activations to drive brand equity and conversions.  

Elisa is the Vice Chair of the British Chamber Retail Committee and a regular contributor to key industry publications.  

Entrepreneurial at heart, Elisa set-up a fashion events company whilst living in New York called Styleaholics, uniting independent fashion designers with international female DJs.



  • Member: HK$140
  • Non-Member: HK$250


Terms & Conditions

  • Reservations in advance are required. Please consider your booking confirmed unless notified otherwise.
  • Cancellations must be made in writing 24 hours prior to the event. No shows will be charged.
  • This event is closed to the media.
  • The event will be cancelled if the No.8 Typhoon signal or the Black Rain Storm warning is in force.
  • By attending this event, you agree to be photographed, recorded, and/or filmed and give permission to use your likeness in promotional and/or marketing materials.
  • For further information please email
  • All payments for this event need to be settled by credit card through PayPal. Please note you do not need a PayPal account to complete payment.
7/7/2021 12:30 PM - 1:30 PM
China Standard Time
Webinar (Details Will Be Shared By 5pm on the Day Before the Webinar)

Sign in to register for this event


Upcoming Events

previous daynext daytoday

Select date
Title and navigation
Title and navigation
<<<June 2021><<
June 2021

Jun, 2021

Can you lead without story? Research and practice.
The National 14th Five-Year Plan: Capturing Opportunities
Winning in the New Workplace Series: the New Consumer
BritCham GBA Summit
Business Angel Pitch Event - June 2021
How Businesses Help to Meet the 2050 Decarbonisation Target
US-China Relations After 100 Days