Winning in the New Workplace Series: the New Consumer

9 June 2021



Estelle Randle, Head of Asia Pacific, Virgin Atlantic

Gary Ho, Marketing Vice President - Asia Pacific, Align Technology

Jonathan Koch, Senior Vice President, Unified Commerce & Strategy, Asia Pacific, PVH Corp


Lelia Lim-Loges, Managing Partner, Asia Pacific, Lim-Loges & Masters


As the world begins its slow pivot from managing the COVID-19 crisis to recovery and consumers adjust to the next normal, it is clear that the global pandemic has had a profound impact on how people live, work, consume and entertain themselves. These shifts in consumer behaviour and mindset have changed the way that people interact with brands. So, what are strategists and marketing leaders doing to retain their customer base, attract new customers, and remain competitive?

Join our interactive discussion with corporate strategists and marketing leaders who will provide feedback and insight on how they have adapted to this changing consumer mindset. This webinar will also help you understand how these changes are enabling them to win the market share, increase business revenue and remain at the top tier.


Details on how to join will be sent via email by 5pm the day before the webinar.


About the speakers

Estelle is Head of Asia Pacific at Virgin Atlantic Airways. She leads the commercial teams in Hong Kong and mainland China and is responsible for achieving the overall territory revenue budget and delivering the strategic objectives of the company.   

Estelle began her airline career in June 1999, joining Virgin Atlantic in the Washington DC office.  Over the years, she has held a variety of national and global commercial positions both in the US and UK, leading teams responsible for driving increased revenue from a wide mix of global corporate and travel agency customers. Prior to moving to Hong Kong in 2019, she was based in Dubai as Commercial Manager, UAE, successfully achieving passenger revenue targets in the Middle East, and managing customer and partner relationships across this region. 
Estelle graduated from Aston University, England with a BSc degree in Modern Languages. 

Gary is Marketing Vice President - Asia Pacific for Align Technology, a global medical device company that is changing lives of over 10 Million patients through better smiles with Invisalign® clear aligners system and iTero® intraoral scanner. As a seasoned marketer he has over 20 years of diverse experience in Global, Regional and Local marketing and general management roles. 

His experience spans across several industries, leading Digital, Social and Mobile initiatives tailored to consumers’ needs in Healthcare. These include awards winning Myinvisalign App ecosystem at Align technology, and MyAcuvue App ecosystem at Johnson & Johnson Vision Care. 

Gary holds a Master of Business Administration, from University of Leicester, United Kingdom, and 
Bachelor of Economics from University of Toronto, Canada


Jonathan is Senior Vice President, Unified Commerce & Strategy, Asia Pacific for PVH Corp., one of the world’s largest fashion companies and owner of the Tommy Hilfiger and Calvin Klein brands. 

His role covers unified commerce (omni-channel, CRM, consumer experience), digital (eCom, data & analytics), and strategy (strategic planning, M&A, innovation, projects, real estate) areas for PVH’s brands and businesses in the APAC region.

Prior to PVH, Jonathan was a management consultant at Boston Consulting Group (BCG).  He holds a BA in History and International Studies from Yale University. 


About the moderator

Lelia has been leading C-suite searches across Asia pacific since 1997 and is the principal founder for Lim-Loges & Masters. She spent almost 13 years with Korn/Ferry International in its Global Industrial and Consumer Practices and served at Kincannon & Reed, a global recruitment firm, as its Managing Partner Asia Pacific. Prior to search she was in oil & gas. She has held executive Board roles with Australian and American companies and is a regular speaker on people, diversity and transformation. 




  • Member: HK$140
  • Non-Member: HK$250


Terms & Conditions

  • Reservations in advance are required. Please consider your booking confirmed unless notified otherwise.
  • Cancellations must be made in writing 24 hours prior to the event. No shows will be charged.
  • This event is closed to the media.
  • The event will be cancelled if the No.8 Typhoon signal or the Black Rain Storm warning is in force.
  • By attending this event, you agree to be photographed, recorded, and/or filmed and give permission to use your likeness in promotional and/or marketing materials.
  • For further information please email
  • All payments for this event need to be settled by credit card through PayPal. Please note you do not need a PayPal account to complete payment.
6/9/2021 12:30 PM - 1:30 PM
China Standard Time
Webinar (Details Will Be Shared By 5pm on the Day Before the Webinar)

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