Marketing Through Crisis - Hear From Leading Marketers

Marketing Through Crisis - Hear From Leading Marketers

Supported by the Marketing & Communications Committee



Andrea de Vincentiis, Regional Head of B2B Marketing, Asia-Pacific, HSBC

Ingrid Chen, General Manager, Marketing and Communications, JOYCE

Nicole Bales, Group Head, Marketing and Creative Operations, APAC, The Wall Street Journal

(New Speaker) Stephen Thomas, Head of Group Brand and Communications, AIA Group


The ongoing pandemic has created significant challenges across almost all industries, but what has it meant for marketing and communication functions and how have they had to adapt? 

With significant and on-going uncertainty, changes in consumer behaviour, businesses having to pivot to continue to operate and marketing budgets coming under pressure, we are joined by three of Hong Kong’s foremost marketing experts who will share more on how they have and continue to lead through these challenging circumstances.

Details on how to join this webinar will be sent via email 2 hours before the webinar start time.


 About the speakers

Andrea is Regional Head of B2B Marketing, Asia-Pacific for HSBC and has been with the HSBC Group in various marketing leadership Country, Regional and Global roles for the last 17 years. 

Andrea’s 20 year career has been focused on B2B Marketing and Communications in Financial Services spanning a number of disciplines, including Marketing Strategy, Marketing Communications, Internal Engagement, Media Relations and Brand Partnerships. Working with his team and partner agencies, Andrea is currently focused on transforming the Asia-Pacific B2B team into one that balances genuine human insight, digital/data analytics and brand building activity to help drive growth.

Andrea is an active member of the Marketing Society (UK and now HK) as well as being a Sustainability Leader for the HSBC Group and before moving to HK was School Governor at his local Primary School in the UK. 


Ingrid is a marketing veteran who has held regional roles within a handful of fashion and consumer brands. She approaches every brand with a challenger mindset, be it luxury brands such as Saint Laurent and Ralph Lauren or mass consumer brands such as Reebok. She believes in never taking brand status for granted and constantly innovating for the benefit of the customer and community.

Ingrid Chen is currently General Manager, Marketing and Communications at luxury concept and fashion distribution company JOYCE (a subsidiary of Lane Crawford JOYCE Group). She directs the company’s strategic branding programmes and is the core driver of customer experience. She spearheaded the inception of the company’s brand fundamentals that now function as the values, mission and vision of JOYCE.

Ingrid believes in the empowerment of young leaders and is an active member of The Women’s Foundation, HK AIDS Walk Committee, and is a Climate Reality Leader under Climate Reality Project founded by Nobel Peace Prize Laureate Al Gore. She is also an advocate for creative talents of all disciplines, participating in thought-leadership programmes and judging panels, and partnering with the likes of Sarabande Foundation, Marketing Magazine, World Forum Disrupt, and Fashion Farm Foundation.

Ingrid holds a Bachelor of Science degree in Communication at Boston University and spent her academic years in Boston, Hong Kong, London and Sydney. 


Nicole is Group Head, Marketing and Creative Operations, APAC, and leads the Integrated Marketing team in APAC as well as The Trust, which is WSJ’s creative studio offering. The Trust produces brand strategy, content marketing and creative solutions in digital, print, events, and research for advertising clients with the same quality and standards as that of the WSJ newsroom. Nicole is part of the Leadership team in Asia and was recently selected for the global Dow Jones Women Leadership program. She heads up the Trade Marketing efforts in the region, is a member of The Marketing Society and often speaks at events on the topic of content marketing. Most recently, Nicole has been an integral senior leader in the strategy and events business for WSJ in Asia, to grow international membership and audiences. Previously, Nicole was the Head of Production for global digital creative agency Razorfish in both Hong Kong and Sydney, before joining Dow Jones in 2016. Prior to that, she has worked in marketing or creative roles in agencies, radio, music, and non-profit, and has extensive experience in all formats of production from technical to experiential.



Stephen is Head of Group Brand and Communications at AIA Group, which today the largest life insurance company in the world, headquartered and listed in Hong Kong. Stephen has responsibility for helping to set AIA Group’s communications strategy and to convey a focused, compelling narrative with both internal and external audiences around AIA’s key reputation drivers, including its business performance, growth initiatives, thought leadership, ESG reporting and community engagement. Stephen also has oversight for AIA's purpose-led brand promise: Healthier, Longer, Better Lives. Stephen helps lead the programme to fully integrate AIA’s brand promise into all marketing and communication plans across the business. Prior to joining AIA in 2012, Stephen spent seven years as Head of Corporate Affairs for Citigroup (“Citi”) in China, based in Shanghai. Stephen was a Managing Director at Citi and was the spokesperson for Citi in China. During his tenure with Citi, Stephen created a holistic communications strategy for the bank in China and coordinated Citi’s engagement with a range of stakeholders.




  • Member: Free of charge
  • Non-Member: HK$140


Terms & Conditions

  • Reservations in advance are required. Please consider your booking confirmed unless notified otherwise.
  • Cancellations must be made in writing 24 hours prior to the event. No shows will be charged.
  • This event is closed to the media.
  • The event will be cancelled if the No.8 Typhoon signal or the Black Rain Storm warning is in force.
  • By attending this event, you agree to be photographed, recorded, and/or filmed and give permission to use your likeness in promotional and/or marketing materials.
  • For further information please email [email protected]
  • All payments for this event need to be settled by credit card through PayPal. Please note you do not need a PayPal account to complete payment.
6/10/2020 12:30 PM - 1:30 PM
China Standard Time

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