Supported by Marketing and Communications Committee
This webinar was titled as "The Future Starts Now: Steering Your People Out of the Storm"
Speaker:
Imogen Short, Chief Creative Officer, Write the Talk
While numbers and facts have been vital through this crisis, we’re all human. We crave a journey to embark on, a picture of our working world when all of this is over. If COVID-19 relegated us to the bottom layers of Maslow’s Hierarchy of Needs, it’s the job of businesses and leaders to inspire us back towards the top. Back towards purpose.
Companies with a strong purpose can grow revenue four times faster, create seven times more jobs, and increase stock prices 12 times faster. Simply put, businesses need purpose because people need purpose.
Employees that know and understand their company’s purpose are over 50 times more engaged than those who don’t. So, purpose needs a story to get real traction. To make a difference.
Join us for this interactive webinar as we explore how to create a purpose and story for your business that shapes your new world of work.
Attendees will learn:
the influential power of purpose and story;
the tools to start shaping your story, putting a structure in place for the coming weeks and months;
how to bring a more personal, company-specific tone and language to your communications.
Let’s shape the new world of work.
There will be a 40 minute presentation followed by a 20 minute Q&A discussion.
Details on how to join this webinar will be sent via email 2 hours before the webinar start time.
About the speakers
Imogen Short is Chief Creative Officer for Write the Talk Hong Kong, the Asia-Pacific hub of the UK-based agency. Imogen helps shape big stories for bold organisations in Asia: transforming cultures, attracting customers and bringing strategy to life.
Prior to this, Imogen spent 12 years in a number of strategic communication roles across the world, predominantly within financial services, working closely with leadership teams to shape business strategy, increase engagement and drive growth. She is a keen trail runner, traveller and writer.
Pricing
- Member: Free of charge
- Non-Member: HK$140
Terms & Conditions
- Reservations in advance are required. Please consider your booking confirmed unless notified otherwise.
- Cancellations must be made in writing 24 hours prior to the event. No shows will be charged.
- This event is closed to the media.
- The event will be cancelled if the No.8 Typhoon signal or the Black Rain Storm warning is in force.
- By attending this event, you agree to be photographed, recorded, and/or filmed and give permission to use your likeness in promotional and/or marketing materials.
- For further information please email [email protected]
- All payments for this event need to be settled by credit card through PayPal. Please note you do not need a PayPal account to complete payment.