Supported by Marketing & Communications Committee
Speakers:
James Coghill, Industry Leader - Insurance, Google
Laurel West, Managing director, Content Solutions & Events, The Economist Group
Suresh Balaji, Regional Head of Marketing, Asia Pacific for HSBC Retail Banking and Wealth Management
Marketing Outlook 2020: How to Deal with Uncertainty in Your Marketing Approach
Companies that instil flexibility, awareness, and resilience are more likely to prosper and survive during times of uncertainty. Simple measures such as cost of resources and changes in customer behaviour can threaten business continuity which is why it’s important for businesses to adapt their strategy. Marketing plays a key role in this but with the ever-changing landscape of marketing it’s hard to know what methods will have the best impact on your customers.
Join us to hear from our panel of experts who will share their insight and advice on how to stay ahead of the curve as we enter 2020. The Economist will also provide an introduction on their “World in 2020” publication before kicking off the panel discussion.
About the speakers
James Coghill is responsible for leading Google's strategy for pan-Asian Insurance clients based in Hong Kong, focused on expanding their digital transformation strategy and accelerating their digital innovation.
James joined Google in 2011 and has held a number of roles globally across the Ads, Analytics and Programmatic Ads businesses. He has recently relocated back to Hong Kong after time in London and New York advising Google's largest US Insurance clients on their programmatic and data strategies.
Laurel West is managing director of The Economist Group’s Content Solutions Unit & Economist Events for Asia, overseeing the group’s fast-growing content business. She is based in Hong Kong but covers the region spanning from Australia to India. Prior to taking up a more commercial role in April 2017, Laurel was the editorial director of the Asia Thought Leadership team.
Earlier in her career with The Economist Group, Laurel was an India analyst with The Economist Intelligence Unit, editing the fortnightly report, Business India Intelligence and writing and editing several research reports on India, including Joint ventures in India: Structuring and managing for success. Prior to India, she covered Asean markets.
In all, Laurel has more than 20 years experience researching and writing on Asia. Prior to joining The Economist Intelligence Unit she spent four years in Tokyo where she wrote and edited market research reports for the Japan External Trade Organization, and helped to edit the Japan International Cooperation Agency’s research on industrial sub-sector development in Asean. She is a guest lecturer at the Journalism & Media Studies Centre at Hong Kong University and a judge of the Society of Publishers in Asia’s annual awards for editorial excellence.
Suresh Balaji is the Regional Head of Marketing, Asia Pacific for HSBC Retail Banking and Wealth Management. Suresh double-hats as the Global Head of Marketing for HSBC Insurance.
Prior to HSBC, he worked for GSK and WPP. He has lived and worked in Asia, Middle East and the United Kingdom. He has held various leadership roles in strategy, sales, products, media, brand management and advertising. Suresh believes in a future where technology will augment human capabilities and mitigate deficiencies to help us achieve our potential.
Suresh is a Leadership Council Member of the Male Allies of Hong Kong. He founded the HSBC Male Allies Network. He has two daughters to whom he reads ‘Goodnight Stories For Rebel Girls’, at every given opportunity.
He is a Chemistry graduate and a Post-Graduate in Global Business from the University of Oxford.
This event is hosted by Andrew Seaton.
Ticket includes a full hot English breakfast buffet.
Please note that Business Attire is required by the Hong Kong Club - collared shirts must be worn by men, and jeans, sandals and sports shoes are not permitted. To see the full list of club rules on dresscode, please click here.
Pricing
- Member: HK$440
- Non-Member: HK$560
- Y-Network Member: HK$340
- Start-up Member: HK$340
Terms & Conditions
- Reservations in advance are required. Please consider your booking confirmed unless notified otherwise.
- Business Attire is required by the Hong Kong Club. No jeans or sports shoes.
- Cancellations must be made in writing 24 hours prior to the event. No shows will be charged.
- This event is closed to the media.
- The event will be cancelled if the No.8 Typhoon signal or the Black Rain Storm warning is in force.
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- For further information please email [email protected]
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