How is MarTech Enhancing the Customer Experience?

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Retail and Consumer Series

How is MarTech Enhancing the Customer Experience?

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With the increasing influence of technology on customer experience, marketers who are not able to adapt to and adopt MarTech risk being left behind in a rapidly changing landscape. What does the future of retail customer experience have in store? How do you ensure that your brand is engaging with the increasingly savvy and empowered consumer?

Join us for the next in the Retail and Consumer series as we hear from our expert panel to discuss what actions they are taking to embrace MarTech to improve the customer experience. 


About the speakers

French entrepreneur Delphine Lefay co-founded OnTheList, a platform pioneering the concept of independent, members-only flash sales in Hong Kong – launching in Singapore this September.

After completing a Master’s degree in Luxury Management in Europe and Asia at the Université Paris Dauphine, she went on to manage brands across Europe and the Asia Pacific in marketing, sales, and business development. Prior to setting up OnTheList, Delphine held the role of International Sales Development Manager for a Paris based shoe, clothes & accessories brand in her homeland of France and moved to Hong Kong in January 2015 to assume the role of Asian Sales Manager for Groupe Eram, an international group of 12 accessible, responsible and online fashion brands.

During her time in Hong Kong, she and co-founder Diego Dultzin Lacoste noticed a gap in Asia’s luxury retail industry – an absence of options for premium brands looking to dispose of excess inventory. OnTheList was established to fulfil this need. Combining their extensive retail and luxury brand knowledge and connections - including expertise managing international distributors - she and Diego developed a unique, sustainable, business model that appealed to both brands and consumers; offering brands access to a wider consumer base and a more sustainable approach to clearing excess stock, while consumers gain access to premium products at great prices.

Today, OnTheList is sought-after by big names like Armani, Vilebrequin and Roberto Cavalli and connects over 200 premium fashion and lifestyle brands to its 160,000 members and counting.


Edward Bell is responsible for the development of brand strategy, the development of commercial, operations and consumer insights, loyalty marketing and marketing communications for the group globally.

New to the Cathay Group, Edward has spent his career to date mostly working as a marketing strategist and later CEO for marketing and communication consultancies across Asia and Greater China, working for a diverse set of brands and businesses from global beverage brands to state owed banks. During this time, he also served as adidas Greater China's Director of Marketing Communication, responsible for the 2008 Olympic campaign.

A seasoned marketing professional, Edward is the recipient of the prestigious IPA and Jay Chiat awards for marketing effectiveness and strategy in addition to multiple AME and Effie awards. A frequent speaker and author on the topics of marketing, creativity and innovation, Edward is a keen contributor to the marketing and student communities.


Tricia Weener is Global Head of Marketing for HSBC Commercial Banking as well as Asia Head of Marketing for HSBC Commercial Banking and Global Banking & Markets. Prior to HSBC, she founded and was CEO of Intelligent Marketing. Tricia started her career at BAe, before moving into a number of senior marketing roles, client and agency side, working in industry sectors including: retail, FS, drinks, FMCG, travel and sport. She graduated with a 1st class (Hons) degree in Business Studies prior to completing her professional Diploma in Marketing with the CIM.

Tricia is Chair of the British Chamber's Marketing and Communications Committee, Chair of the Marketing Society Asia, and a Sustainability Leader for the HSBC Group. She currently lives in Hong Kong, but spent much of her career in London and has also worked in Paris and the US.


About the moderator

Peter Craughwell is a member of the marketing team with PwC Hong Kong. He specialises in Banking, Insurance, Asset Management and Deals, as well as managing the firm's relationship with the British Chamber. Peter has 25 years of marketing and corporate communications experience in both public and private sectors. He arrived in Hong Kong in 1999, having previously spent ten years working in Milan, Italy.



Ticket includes full hot English breakfast buffet.


Please note that Business Attire is required by the Hong Kong Club - collared shirts must be worn by men, and jeans, sandals and sports shoes are not permitted. To see the full list of club rules on dresscode, please click here.

Member $ 400.00 HKD
Non-Member $ 520.00 HKD
Y-Network $300.00 HKD
Startup $300.00 HKD
  • Reservations in advance are required. Please consider your booking confirmed unless notified otherwise.
  • Business Attire is required by the Hong Kong Club. No jeans or sports shoes.
  • Cancellations must be made in writing 24 hours prior to the event. No shows will be charged.
  • This event is closed to the media.
  • The event will be cancelled if the No.8 Typhoon signal or the Black Rain Storm warning is in force.
  • For further information please email
  • Please make cheques payable to: "The British Chamber of Commerce in Hong Kong" & send it to Room 1201 Emperor Group Centre, 288 Hennessy Road, Hong Kong

How is MarTech Enhancing the Customer Experience?

Wed, September 26, 2018
08:00 AM - 09:30 AM

Delphine Lefay, CEO & Co-founder, OnTheList


Edward Bell, General Brand Manager, Insights and Marketing Communications, Cathay Pacific Airways


Tricia Weener, Global Head of Marketing, Commercial Banking, HSBC, and Chair of British Chamber Marketing & Communications Committee


Moderated by: Peter Craughwell, Senior Manager, Marketing & Communications, PwC 

Victoria Suite, The Hong Kong Club, 1 Jackson Road, Central. Hosted by Andrew Seaton
Contact Person:
Yammie Yuen
Contact information: