Why Numbers Numb Us, But Stories Stir Us

Upcoming Events


Lunch Seminars

Why Numbers Numb Us, But Stories Stir Us

Please email yammie@britcham.com for more information

In a world that is DRIP-Data Rich, Insight Poor - everyone wants to get their message across, but no one has time to listen. 

Much of what we carefully prepare in our business presentations and communications ends up going into mental “attention spam”: filtered out before it gets a chance to reach consciousness and consideration because its reliance on numbers and “messaging” only talks to our rational System 2 rather than appealing to the emotional power of System 1.

Tas will quote from his award-winning “The Storytelling Book” and his forthcoming  book “The Inspiratorium” to explore why we need to restore the emotional power of storytelling to our presentations and communications in order to maximise individual and organisational effectiveness.

Come find out why "insightment" is an essential way of thinking, how to move from Messaging to Massaging, and from Knowledge Management to Meaning Management.


About the speaker

Anthony Tasgal (known as Tas) is a man of many lanyards. He started as an ad agency Account Planner and still freelances for agencies and clients. He runs a range of Training modules through his own company and for the Chartered Institute of Marketing, on Behavioural Economics, Storytelling, Better Briefing and “Insightment”, and lectures at the London College of Communication, Bucks New Uni, Nottingham Trent and Beijing Normal University Zhuhai. He is also a Lapsed Classicist as well as a trustee of the Phoenix Cinema in East Finchley, the oldest continually operating cinema in the UK. Tas earned his degree from Oxford University.




A sandwich lunch will be provided at 12.30pm and the talk will begin at 1.00pm.

Mobile phones and similar electronic devices are not permitted inside the British Consulate-General. Visitors will need to leave such devices at the Security Desk on the Ground Floor. No photography.

Member $ 270.00 HKD
Non-Member $ 320.00 HKD
  • Reservations in advance are required. Please consider your booking confirmed unless notified otherwise.
  • Cancellations must be made in writing 24 hours prior to the event. No shows will be charged.
  • This event is closed to the media.
  • The event will be cancelled if the No.8 Typhoon signal or the Black Rain Storm warning is in force.
  • For further information please email yammie@britcham.com
  • Please make cheques payable to: "The British Chamber of Commerce in Hong Kong" & send it to Room 1201 Emperor Group Centre, 288 Hennessy Road, Hong Kong

Why Numbers Numb Us, But Stories Stir Us

Mon, July 16, 2018
12:30 PM - 02:00 PM

Anthony Tasgal, Trainer & Freelance Planner

Conference Room, 6/F, The British Consulate-General, 1 Supreme Court Road, Queensway, Hong Kong
Contact Person:
Yammie Yuen
Contact information:


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