The Latest Developments in Digital Marketing: Building A New Strategy

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Breakfast Briefings

The Latest Developments in Digital Marketing: Building A New Strategy

Please email yammie@britcham.com for more information

This event has been rescheduled from 18 July to 25 July due to speaker availability. We apologise for any inconvenience this may cause.

 

At this breakfast briefing, Bryan Vaz, Nickey Khemchandani and Avi Venkatasubramanian  will share the latest regulatory and technical developments affecting current digital marketing strategies, as well as an update on new tactics and approaches that has been field-tested by startups this year.

The following topics will be covered:

- Facebook channel update: Inside the Localblox and Cambridge Analytica data breaches and the new limitations being imposed on businesses and advertisers

- Marketing automation update: Latest advances in automated lead nurturing, making it easier for business to transition from brand-awareness campaigns to conversion campaigns

- Strategy cross-section: Inside Zhenhub's traditional guerrilla marketing strategies that increased sales by 10x in 5 months

- Field data: Latest marketing campaign and lead acquisition data breakdowns for 2018. (Aggregate datasets will be provided to attendees for internal benchmarking purposes)
 

About the speakers

Bryan Vaz is a Partner at PAD39, Asia’s first alternative advisory firm. A former management consultant, Bryan founded PAD39 (formally known as IMIT Advisory) as a platform for growth-oriented organisations to accelerate their strategic projects using templates and detailed project methodologies. This approach is so effective that clients can complete a typical 8-week project within a focused 1-week accelerator workshop.

Bryan’s experience spans the entire spectrum of industries, from establishing an energy derivatives trading desk, to supporting the transformation of several US Health and Human Services departments by expanding affordable care to its citizens, to managing an olympic marketing campaign, to redefining the strategic direction for an American “internet-first” bank. Bryan now uses that experience with PAD39 to help companies of all sizes refine their competitive edge and deliver breakthrough performance.

 

Nickey Khemchandani’s work experience spans development, publishing and digital marketing with experience in agencies, corporate, and hospitality markets.

Over the last 10 years, Nickey has become an expert in developing and maintaining content management systems, technical support, digital marketing and effective use of social media to drive business success and harness the power data.

Taking these fundamental technical skills coupled with his personal passions and drive to share his knowledge, Nickey launched BSD to provide easily accessible, affordable and practical courses for personal consumers and professionals. As a Hong Kong-born native, Nickey built BSD to promote innovation and design as key drivers of economic growth in the Asian markets.

 

Avi Venkatasubramanian is a lemon-tea loving growth hacker. He joined ZhenHub as VP Business Development after understanding the pains in logistics from fulfilling his crowdfunding orders. He brings knowledge in cross-border eCommerce and digital marketing, having created & run an online store as well as an online community with over 250,000 unique followers. In his experience, he has generated a 1100% return on his marketing budget through Facebook and Google Ads. He has also run several AB test campaigns, seeing open rates of over 80%, and reduction in CPC by over 30%. Currently, he works in Affiliate Marketing and Partnerships in a internet security firm.

Light breakfast will be available. 

ATTENDANCE FEE
ATTENDEE PRICE
Member $ 220.00 HKD
Non-Member $ 350.00 HKD
  • Reservations in advance are required. Please consider your booking confirmed unless notified otherwise.
  • Cancellations must be made in writing 24 hours prior to the event. No shows will be charged.
  • This event is closed to the media.
  • The event will be cancelled if the No.8 Typhoon signal or the Black Rain Storm warning is in force.
  • For further information please email yammie@britcham.com
  • Please make cheques payable to: "The British Chamber of Commerce in Hong Kong" & send it to Room 1201 Emperor Group Centre, 288 Hennessy Road, Hong Kong
Event:

The Latest Developments in Digital Marketing: Building A New Strategy

Date:
Wed, July 25, 2018
Time:
08:00 AM - 10:00 AM
Speaker:

Bryan Vaz, Partner, PAD39

 

Nickey Khemchandani, Partner, PAD39

 

Avi Venkatasubramanian, Head of Partnerships, Whalefolio

 

Venue:
Garage Society, 4/F, Beverly House, 93 Lockhart Road, Wan Chai
Contact Person:
Yammie Yuen
Contact information:
yammie@britcham.com

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