Trends in Consumer Spending: The Outlook for Hong Kong and China

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Retail and Consumer Series

Trends in Consumer Spending: The Outlook for Hong Kong and China

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Following the launch of its Global Consumer Insights Survey 2018, PwC’s Asia Pacific and Hong Kong/China Consumer Markets Leader, Michael Cheng, will provide an update on Hong Kong’s retail market, while Tom Birtwhistle, PwC Hong Kong Digital Consulting Director, will present key highlights from the China’s next retail disruption: End-to-end value chain digitisation report.

Will the recovery seen in 2017 continue through the rest of 2018? Which sectors will see the strongest growth? What are the main drivers that can boost or dampen consumer sentiment? Which new initiatives will have the biggest impact on overall demand? How will a digitisation through the entire value chain drive the next retail disruption? These and many other matters will be covered during this breakfast event.


About the speaker

Michael Cheng has been the Asia Pacific and Hong Kong/China Consumer Markets Leader for PwC since 2013. He is responsible for coordinating practice strategy and service delivery for companies in the Retail and Consumer (R&C) sector in Hong Kong, China and the Asia Pacific region. Michael is a member of the Hong Kong Retail Management Association’s (HKRMA) taskforce on labour matters and strategy working group.




Tom Birtwhistle is a Director in PwC’s China Consulting practice where he leads the Digital Strategy team. He has been working in China for 5 years and has led many iconic digital projects across Asia Pacific for R&C Brands from strategy through to implementation. Tom’s particular area of expertise is helping clients with growth projects and focuses on: market entry, new business models, JVs/partnerships, sales channels and value proposition design. 

Member $ 400.00 HKD
Non-Member $ 520.00 HKD
  • Reservations in advance are required. Please consider your booking confirmed unless notified otherwise.
  • Business Attire is required by the Hong Kong Club. No jeans or sports shoes.
  • Cancellations must be made in writing 24 hours prior to the event. No shows will be charged.
  • This event is closed to the media.
  • The event will be cancelled if the No.8 Typhoon signal or the Black Rain Storm warning is in force.
  • For further information please email
  • Please make cheques payable to: "The British Chamber of Commerce in Hong Kong" & send it to Room 1201 Emperor Group Centre, 288 Hennessy Road, Hong Kong

Trends in Consumer Spending: The Outlook for Hong Kong and China

Thu, July 19, 2018
08:00 AM - 09:30 AM

Michael Cheng, APAC and Hong Kong/China Consumer Markets Leader, PwC


Tom Birtwhistle, Digital Consulting Director, PwC Hong Kong

Victoria Suite, The Hong Kong Club, 1 Jackson Road, Central. Hosted by Andrew Seaton
Contact Person:
Yammie Yuen
Contact information:


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