The Growth Director's Secret: Why Businesses Struggle to Grow & What You Can Do to Change It

Upcoming Events

   

Breakfast Briefings

The Growth Director's Secret: Why Businesses Struggle to Grow & What You Can Do to Change It

Please email yammie@britcham.com for more information

Andy Brent is the author of "The Growth Director's Secret" which has just been shortlisted in the UK for the 2017 Business Book of the Year, in association with McKinsey. 

Andy will talk about some of the topics in his book which takes the latest research in neuroscience and looks at lessons for consumers, brands and marketers. Aside from a leading career in Europe as Chief Marketing Officer of businesses like Burger King, Barclays and Sky, Andy also spent a few years in Hong Kong for AS Watson and Park n Shop earlier in his career.


At this event you'll be able to find out more about:

The Growth Paradox
The strange fact that, despite its crucial importance to medium/long-term success, only around 10% of companies grow profitably for any sustained period. We'll explore the organisational/cultural factors that contribute to this strange paradox and how these can be avoided.

The Focus Failure
How companies often fail to differentiate between low-potential and high-potential customer groups, the common segmentation mistakes that lead to this huge inefficiency, and how to get customer targeting right.

The Big Growth Mistake
The common failure of understanding about how consumers make purchase decisions and choose between brands that cause many companies to sub-optimise their growth potential, and how new insights emerging from the world of neuroscience are revolutionising the way companies position themselves to grow profitably.

 

About the speaker

Andrew Brent is an experienced executive board member, strategist and marketer who has held senior roles in major blue-chip companies in the UK and around the world. Andy spent 13 years at Procter and Gamble in senior marketing roles in the UK and Europe before moving into retailing as Marketing Director at Iceland Frozen Foods. He spent 6 years in Asia in senior strategic roles for Hutchison Whampoa, helping build businesses across Asia.

Back in the UK, Andy was CMO for Burger King International, overseeing the global expansion of this business, he spent 3 years as Marketing Director at Boots the Chemist in the UK, and then held CMO roles at Sky broadcasting and at Barclays Bank. Andy is founding partner of Think Again, a strategic consultancy helping businesses reposition themselves to deliver sustainable, profitable growth.

 

Please note that Business Attire is required by the Hong Kong Club - collared shirts must be worn by men, and jeans and sports shoes are not permitted.

ATTENDANCE FEE
ATTENDEE PRICE
Member $ 400.00 HKD
Non-Member $ 520.00 HKD
  • Reservations in advance are required. Please consider your booking confirmed unless notified otherwise.
  • Business Attire is required by the Hong Kong Club. No jeans or sports shoes.
  • Cancellations must be made in writing 24 hours prior to the event. No shows will be charged.
  • This event is closed to the media.
  • The event will be cancelled if the No.8 Typhoon signal or the Black Rain Storm warning is in force.
  • For further information please email yammie@britcham.com
  • Please make cheques payable to: "The British Chamber of Commerce in Hong Kong" & send it to Room 1201 Emperor Group Centre, 288 Hennessy Road, Hong Kong
Event:

The Growth Director's Secret: Why Businesses Struggle to Grow & What You Can Do to Change It

Date:
Wed, June 20, 2018
Time:
08:00 AM - 09:15 AM
Speaker:

Andy Brent, Author of "The Growth Director's Secret"

Venue:
Victoria Suite, The Hong Kong Club, 1 Jackson Road, Central. Hosted by Andrew Seaton
Contact Person:
Yammie Yuen
Contact information:
yammie@britcham.com

KNOWLEDGE HUB

  • Virgin Atlantic & Virgin Australia Expand Codeshare Partnership
    28 May 2018
  • Changes to the notarial service offered at the British Consulate General Hong Kong, as of April 9th 2018
    09 Apr 2018
  • Spring update 2018 from the consular team at the British Consulate General
    09 Apr 2018