Captains of Industry with Alex Cruz, Chairman and CEO of British Airways - “Air Travel and Innovation”

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Captains of Industry

Captains of Industry with Alex Cruz, Chairman and CEO of British Airways - “Air Travel and Innovation”

Please email for more information
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Alex Cruz will talk about the current situation in the civil aviation industry, including traveller trends around the world, full service airlines and low-cost carriers, the increasing demand and costs for facilities that support the industry, and the importance of innovation and technology in enabling industry operators to run their business with much more cost effectiveness and efficiency.


About the speaker:

In 2016, Alex was appointed Chairman and CEO of British Airways. He also sits on the management committee of parent company, International Airlines Group (IAG).

Alex began his career at American Airlines in 1995, before becoming a partner at Arthur D Little in 2000.  He set up his own aviation consulting firm in 2002 and later joined Accenture as its head of aviation.

In 2006, Alex founded Clickair, a Barcelona-based airline, merging it with Vueling Airlines in 2009 and becoming Vueling’s Chairman and CEO.  Vueling was acquired by IAG in 2013.

Alex is also a visiting lecturer at the IESE Business School in Madrid and the ESADE Business & Law School in Barcelona.

He holds a BS and MSc degrees in industrial engineering and a Graduate Business Management degree from the Cox School of Business in Dallas.   He is married with four children.


Ticket includes hot plated breakfast.


This is one of a number of Satellite Events that The British Chamber is hosting in partnership with the GREAT Festival of Innovation.

Find out more here:


Member $ 450.00 HKD
Non-Member $ 580.00 HKD
  • Reservations in advance are required. Please consider your booking confirmed unless notified otherwise.
  • Cancellations must be made in writing 24 hours prior to the event. No shows will be charged.
  • This event is closed to the media.
  • The event will be cancelled if the No.8 Typhoon signal or the Black Rain Storm warning is in force.
  • For further information please email
  • Please make cheques payable to: "The British Chamber of Commerce in Hong Kong" & send it to Room 1201 Emperor Group Centre, 288 Hennessy Road, Hong Kong

Captains of Industry with Alex Cruz, Chairman and CEO of British Airways - “Air Travel and Innovation”

Fri, March 23, 2018
08:00 AM - 09:30 AM

Alex Cruz, Chairman and CEO, British Airways

Island Ballroom, Island Shangri-La, Pacific Place, Supreme Ct Rd, Admiralty
Contact Person:
Yammie Yuen
Contact information:


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