MARKETING AND COMMUNICATIONS COMMITTEE
Tricia Weener is Global Head of Marketing for HSBC Commercial Banking as well as Asia Head of Marketing for HSBC Commercial Banking and Global Banking & Markets. Prior to HSBC, she founded and was CEO of Intelligent Marketing. Tricia started her career at BAe, before moving into a number of senior marketing roles, client and agency side, working in industry sectors including: retail, FS, drinks, FMCG, travel and sport. She graduated with a 1st class (Hons) degree in Business Studies prior to completing her professional Diploma in Marketing with the CIM. Married with two children, Tricia is Chair of the Marketing Society Asia, a Sustainability Leader for the HSBC Group and is on the Marketing Committee of Britcham in HK. She currently lives in HK, but spent much of her career in London and has also worked in Paris and the US.
Peter is a member of the marketing team with PwC Hong Kong. He specialises in Banking, Insurance, Asset Management and Deals, as well as managing the firm's relationship with the British Chamber. Peter has 25 years of marketing and corporate communications experience in both public and private sectors. He arrived in Hong Kong in 1999, having previously spent ten years working in Milan, Italy.
Emily is responsible for the overall marketing strategy and external communications of the British Chamber. This requires communicating effectively through the Chamber’s digital platforms, and various publications that the Chamber compiles which include 'Britain in Hong Kong', the Chamber's bi-monthly magazine and the annual ‘British Business’ membership directory. She also looks after the Luxury & Retail, Innovation & Technology and Marcomms committees. Emily has over five year’s international experience in marketing and communications for globally recognized brands and agencies.
Ben is Vice President, Marketing & Portfolio, Asia Pacific, Middle East and Africa, BT Global Services. In this role, Ben leads the combined Product and Marketing functions in AMEA to support the next wave of growth in the region. He is mainly responsible for enterprise-to-enterprise ownership of the company’s go-to-market strategy, strategic development of the marketing and portfolio functions in the region, and conditioning and enablement of the regional market. Ben has more than 15 years’ experience in marketing and global brand development. Prior to joining BT, Ben worked as Managing Director & Co-founder at PATH, a strategic agency focused on unlocking value in behaviour through brand and shopper journey insight. Ben was responsible for business growth and integration as well as developing the consumer experience offering. Ben was also the Managing & Founding Partner at The House and was responsible for the strategic direction and management of the largest agency account. Earlier in his career, Ben worked at Leo Burnett for near 10 years and was promoted as Global Business Director. At Leo Burnett, Ben managed market offices and led regional and global creative businesses across Asia, Europe, Latin America and North America respectively. Ben holds a Bachelor’s degree in Leisure & Business management and Sports Science from Brunel University, UK.
Brad West is responsible for Virgin Atlantic’s commercial and operational performance in Asia, covering three daily services to London from Delhi, Shanghai and Hong Kong as well as the major offline markets of Australasia and Southern Asia. Brad joined the Virgin Travel Group in 1993 and has spent the majority of the last twelve years in overseas rolls in Lagos, Dubai and is now is in his second stint in Hong Kong. He was a board member of start-up airline Virgin Nigeria and spent two years in West Africa. In his spare time, when he’s not spending time with his wife and two young children, he is semi-professional photographer and enjoys most sports.
Dan moved to Hong Kong in 2005 and in 2010 joined the global sports and entertainment marketing agency, CSM as Director of their Asia Pacific business. Under his stewardship the business has grown into one of the most respected agencies in the region working with international brands including HSBC, AIA, Hisense and MetLife. Dan specializes in sponsorship strategy, partnership marketing, marketing communications, sponsorship activation, event marketing, event bidding and partnership evaluation. He is married with three children and in his spare time enjoys trail running and ultra marathons.
To be updated.
Jasper began his career in advertising in 1987 in London. He moved to Asia in 1995 to work for Star Sports and joined Channel [V] in 1997 where he worked on the launch of music channels across Asia Pacific. Jasper co-founded BRANDED In 2001 and has since created the “Matters” series of events including Music, Sports, Gaming and Digital. He was the founding producer of the global touring YouTube FanFest and created It’s a Girl Thing, the world’s only festival for teenage girls.
Jonathan founded what is now FITCH Hong Kong in 2009. He moved to Hong Kong from London as a partner in independent experience design consultancy StartJG to develop the business in Asia having previously set up operations in Dubai and Moscow. StartJG HK quickly grew to become one of the most respected consultancies in Asia, winning Agency of the Year awards in HK in 2014, 15 and 16. In October 2016, WPP acquired a majority stake and StartJG HK became part of FITCH, the world’s leading brand and retail consultancy, with Jonathan remaining a significant shareholder. An expert in brand strategy, Jonathan has influenced many of the world’s leading brands including the Virgin Group, Chow Tai Fook, Bulgari, Dubai Airports, Genting and Swire. Amongst other voluntary roles Jonathan is a Director of CricketHK, board advisor to Ethiopian fashion brand ENZI, advisor to racing driver Dan Wells and founder of the Cambodian Children’s Fund Panda Paddlers, possibly the largest dragon boat team in the world. Jonathan is married with two children.
William Lyon is Chief Executive Officer of the Big Cat Group Limited, a company that owns the exclusive rights to develop Jamie’s Italian restaurants across Greater China. William approached the Jamie Oliver UK restaurant group with a proposal to open Jamie’s Italian restaurants across Hong Kong and China – after successfully negotiating the franchise rights William then secured investment and assembled a management team, including Non-Executive Chairman Lord Evan Mervyn Davies (former CEO and Chairman of Standard Chartered Bank). The first Jamie’s Italian restaurant opened in July this year in Causeway Bay and the group has plans for further expansion. Before the incorporation of the Big Cat Group Limited in April 2013, William worked for Jardine Matheson & Co. Limited for more than 11 years. He held a number of operational and business development roles across their Dairy Farm, Jardine Restaurant and Aviation groups. William has lived in Asia for 15 years. He speaks fluent Mandarin and holds a B.A. (Hons) degree in Chinese Studies from the University of Leeds.
Zoe Pearson is Marketing lead for St. James’s Place Hong Kong, a FTSE 100 wealth management company. Zoe graduated with a 1st class (Hons) degree in Business from The University of Edinburgh prior to completing her Professional Diploma with the Chartered Institute of Marketing. Zoe started her career with one of Europe’s largest Asset Management Companies as a member of their Global Leadership Graduate Programme before working in a number of Management, Communications and Marketing roles. She moved to Hong Kong in 2016 and joined St. James’s Place in April 2017. In her spare time Zoe is passionate about sport, representing HKCC Hockey Section and acting as a volunteer during the Glasgow Commonwealth Games.
Anca is in charge of the GREAT Britain Campaign at the British Consulate-General. This campaign is the UK Government’s most ambitious international campaign ever and showcases the very best of what Britain has to offer in order to encourage the world to visit, study and do business with the UK. Anca’s experience in business development and marketing spans 20 years in Europe, Middle East and Asia, in the banking sector, publishing and now public sector.