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Consumer Insights Revealed: Right and Wrong Strategies - and Little Pointers that will Increase Your Profits

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Event date: 
Tue, 28/09/2010 - 12:30 - 14:00
Speaker: 
Josephine Jenno, Director of Marketsensus Research

Josephine Jenno will explain how connectivity mega-trend reflects the inherent consumer desire to connect with both their peers and surroundings. Join this seminar to understand the significance of the different connectivity-aligned trends across FMCG sectors to help support marketing plans and gain region specific consumer insight, including a clear and up-to-date framework for understanding Asia Pacific consumers.

THIS EVENT HAS BEEN CANCELLED. For more information please contact dovenia@britcham.com.
Consumer Insights Revealed: Right and Wrong Strategies - and Little Pointers that will Increase Your Profits
Josephine Jenno, Director of Marketsensus Research
THIS EVENT HAS BEEN CANCELLED. For more information please contact dovenia@britcham.com.

Adopt deep insight into the Asia Pacific consumer mindset, to facilitate better decision making by overcoming ‘category myopia’. Monitoring the broader FMCG environment will enable bigger picture learning that can be applied more specifically and discover how to leverage this to the advantage of your brand.

Reasons to Attend

  • Understand the significance of the different connectivity-aligned trends across FMCG sectors to help support marketing plans
  • Gain region specific consumer insight, including a clear and up-to-date framework for understanding Asia Pacific consumers
  • Access data from two waves of primary research to increase the likelihood of being ‘on-trend’ with NPD and marketing in the Asia Pacific region

Josephine Jenno is Director of Marketsensus Research with over 12 years of research and branding experience. Marketsensus clients include Coca-Cola, Penguin Books, Brasil Foods, Neil Pryde and more. As an expert in the field Josephine regularly contributes to newspapers and magazines as well as speaking at international conferences.
12:30 - 2:00pm
Tuesday 28th September 2010
Conference Room, 6/F, The British Consulate-General
1 Supreme Court Road, Admiralty
 

To Book, please register online simply click 'Register Now' button & follow the steps.
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For further information please email dovenia@britcham.com
Please make cheques payable to: "The British Chamber of Commerce in Hong Kong"
& send it to Room 1201 Emperor Group Centre, 288 Hennessy Road, Hong Kong
Please note that for operational reasons mobile telephones and similar electronic devices
are not permittedinside the British Consulate - General.
Visitors may leave such devices at the Security Desk on the Ground Floor.
No photography.
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