China's Brands - What are they worth? What could they be worth?

In this breakfast briefing, David Haigh, Founder and CEO of Brand Finance plc, will talk about the growing awareness of the importance of building, managing and measuring the performance of China's brands. He will also discuss how these factors are linked to the need for accountability, understanding and disclosure in valuation of these intangible assets as China's brands emerge onto the international stage.

China's Brands - What are they worth? What could they be worth? David Haigh, Founder and CEO Brand Finance plc Brand Finance is the world's leading independent brand valuation consultancy, advising strongly branded organisations, both large and small, on how to maximise shareholder value through effective management of their intangible assets, notably brands, using language and approaches understood by financial, marketing and investor audiences.   Last month the company released its annual Banking 500 and Global 500 Brand reports. Now, Brand Finance is publishing its first comprehensive China Brands survey, which focuses on brands owned by listed entities in China and Hong Kong.   The survey highlights the potential value of Hong Kong's role as the bridge linking China's brands with international markets, and how this can be achieved by becoming a specialist centre for intellectual property and brand management.   In this breakfast briefing, David Haigh will talk about the growing awareness of the importance of building, managing and measuring the performance of China's brands. He will also discuss how these factors are linked to the need for accountability, understanding and disclosure in valuation of these intangible assets as China's brands emerge onto the international stage. Wednesday, 31st March 2010 8:00 - 9:15am Harcourt Suite, 1/F, The Hong Kong Club  To Book, please register onlin simply click 'Register Now' button. The participant email address MUST be for the participant only so we can fully register their booking (not the booker or any other contact) Booking Contact Name: Tel: Email: Participant 1 Name: Company Name: Participant 1 Email: Participant 2 Name: Company Name: Participant 2 Email: Participant 3 Name: Company Name: Participant 3 Email: Please reserve: ____ Place/s at $300 each (members) ____ Place/s at $380 each (non-members) Visa [  ] Mastercard [  ] Amex [  ] Cheque [  ] Receipt [  ] Invoice [  ] Card Number: Card Issuing Bank: Card holders Name: Expiry Date: Total: HK$ Signature: Reservations in advance are required. Please consider your booking confirmed unless notified otherwise. Business Attire is required by the Hong Kong Club. No jeans or sports shoes. Cancellations must be made in writing 24 hours prior to the event. No shows will be charged. For further information please email cynthia@britcham.com Please make cheques payable to: "The British Chamber of Commerce in Hong Kong" & send it to Room 1201 Emperor Group Centre, 288 Hennessy Road, Hong Kong Copyright © The British Chamber Of Commerce in Hong Kong. All rights reserved. Disclaimer