Event date:
Wed, 03/31/2010 - 08:00 - 09:15
Speaker:
David Haigh, Founder and CEO, Brand Finance plc
In this breakfast briefing, David Haigh, Founder and CEO of Brand Finance plc, will talk about the growing awareness of the importance of building, managing and measuring the performance of China's brands. He will also discuss how these factors are linked to the need for accountability, understanding and disclosure in valuation of these intangible assets as China's brands emerge onto the international stage.